How the Wealthy Use Watches to Beat Inflation and Protect Their Cash
There’s a huge opportunity in the world of watches to understand how to use them as currency more than anything else to combat the devaluing of the dollar Now contrary...
TimelySoles Shorts
Everyone Wrote Them Off. Now Ulysse Nardin Is Back
Every industry has its comeback stories, and in the world of luxury watches, Ulysse Nardin is quietly writing one right now. Over the past seven years, things were not looking...
The Smart Money in Watches Is Quietly Moving Toward IWC
Every so often, a brand quietly gets everything right, and right now that brand is IWC. Their latest lineup has been outstanding. The use of color is bold without being...
A New Cycle Begins: The Hidden Shift in Luxury Watch Supply and Pricing
Something interesting is happening in the watch world right now. Inventory is drying up. Across major brands such as Rolex, Audemars Piguet, and Patek Philippe, the number of listings and...
The Secret Rolex Buyers Know (That Money Can’t Buy)
Why does one person walk into a Rolex store and walk out with a Daytona or Sky-Dweller, while another spends $100,000 on less desirable pieces and still never gets “the...
What happens to luxury watch prices if/when tariffs go away?
Back in 2022, at the height of the covid boom, manufacturers were dictating supply but suppliers were the ones dictating price. Today, it's different. The price index for every luxury...
Tariffs aren’t the real problem in the watch market
Tariffs are just smoke and mirrors. The real point is deglobalization. It’s about cutting off money flow from country to country and locking down any ability to move around the...
The Richard Mille Market Is Built on Scarcity, Not Demand
Not a lot of people know that Richard Mille used to be a 40% off brand And today people are killing to get them for 200% of MSRP Here’s what’s...
The Watch Portfolio: Growth, Liquidity, and Safety Explained
AP, Rolex and Patek each have a very specific reason for existing And it’s not to what you think One of the things most don’t understand is watches are an...
This is why you've never met a poor jeweler
Any watch that comes out now was manufactured with materials bought 36 months ago And these materials are very often precious metals like gold and platinum Which creates a lot...
Watches are a global currency
They aren’t dependent on a single country’s economy. There’s demand and supply globally for watches. This is why they’re such a great hedge against inflation, offer high liquidity, and are...
Cars are becoming increasingly expensive and will continue to become even more unaffordable.
The MSRP of just about every model has risen in the last 6 months, and many manufacturers claim “it's not over yet”. The worst part is that tariffs are also...
Last week, I shared why Swiss watch prices are about to spike — and how new 39% tariffs are reshaping the market.
Today in Part 2, I’ll share how long this will last… and what it means for the upcoming holiday season. Let’s start with what Covid Taught Us About Supply Chain...
Swiss watch prices are about to spike — here’s why (Part 1)
39% Tariffs Are Now Active for Switzerland Every Swiss-made luxury watch — new or preowned, no matter the port of origin — is now subject to 39% tariffs. It was...
I know for a fact that the Patek Philippe line of watches are incredibly undervalued at $100k.
It would be very surprising if Patek didn’t raise their prices 20-30% over the next 5 years on their core, very hard to get special editions. There are articles all...
The AP Offshore market has been very strong lately because it's been very cheap
Meaning right now the two core brands in the watch market, Rolex and Patek, keep increasing at significant rates However, RM and AP are on the weaker side Generally, when...
